An international opinion poll revealed that 74% of people worldwide support the creation of a protected sanctuary in the international waters surrounding the North Pole. In a coordinated global day of action in more than 20 countries, from New Zealand to India, and Norway to Brazil, people lifted the message to Save The Arctic up to some of their highest and the most iconic points to make sure the public demand was heard.
The concept was to direct the attention from the offline events to a digital call to action asking people to climb to a high point in their city and take a photo and share it online with the hashtags #ontop to #savethearctic. The aim was to create a collective feel that people everywhere are climbing with the high profile events and making a stand for Arctic protection.
A monitored live action site was created for the event showcasing the photos as they were shared on social media and I was tasked with designing the digital platform for the live photo stream. The call to action on the website was to raise more signatures to the Save the Arctic petition.
In the end 25 countries participated and generated more than 200 separate images, and more than 20,000 people signed up during this push globally.